By ROGER MOONEY
Mayra Gallardo can sing solo in front of as many as 2,000 worshipers at her church and not break a sweat, but when she sat recently to make a video, thanking donors and supporters for the opportunity her Step Up For Students scholarship has given her, well, different story.
It was an important message Mayra wanted to deliver, and she needed a few minutes to prepare. She rehearsed what she was going to say, making sure to hit all the notes, so to speak.
And she did.
She nailed it.
Mayra, a high school student, tells viewers she loves her school, is doing great in her classes and plans on attending college.
It took her 14 seconds to say thank you to some of the most important people in her life – the donors who help make her scholarship possible.
Mayra’s video is coming soon to all of Step Up For Students’ social media platforms. This Thanksgiving season, Step Up is asking scholarship students or their parents or both to thank the donors for their educational opportunity.
These do not have to be long – 15 to 20 seconds tops.
Hold your phone horizontally while recording and send them to us at email@example.com. We will select some to share with our donors and on social media.
If you need help, here are some ideas to get you started creating your own message:
Start your video by introducing yourself with your first name and the grade that you’re in. Share something special about your experience on scholarship or the school you attend. It can be your favorite subject, your career path, or the unique experience your school provides. Donors to Step Up For Students not only fund scholarships, but also programs and services that serve your family and school. All of these help our scholarship students be successful, so our donors are some of your biggest fans. Give a quick word of thanks to the donors and supporters, smile, and have fun!
Parents can get their 15 seconds of fame, too. Parents, share your story about how having a scholarship for your child has made a difference.
Step Up routinely thanks the donors and supporters who enabled us to become the top school choice nonprofit in the country. But a “thank you” from someone whose life has improved because of these donations is the most powerful message of all.
That really nails it.
Marketing Communications Manager Roger Mooney can be reached at firstname.lastname@example.org.