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Step Up For Students partners with NLP Logix to build next generation ESA platform

Step Up For Students was founded to empower families to pursue and engage in the most appropriate learning options for their children, with an emphasis on families who lack the information and financial resources to access these options. Over the years, Step Up has developed internal systems and procedures to administer these scholarships, which disproportionally benefit minority children and families, but now they are expecting exponential growth in demand.

“Even before COVID,” said Doug Tuthill, President, Step Up, “we were expecting to grow from administering $700 million in scholarships to over $1 billion. But now, families are having to supplement their children’s education at home and/or through neighborhood pods, which has increased the need for parents to have access to more scholarship funds, and more flexibility in how these funds are spent.”

To support their mission and growth, Step Up has turned to NLP Logix, a Jacksonville, Florida-based machine learning and artificial intelligence company, to integrate and build the platform the parents can use to manage their children’s education. The platform is incorporating high levels of artificial intelligence to provide such things as course recommendations, educational product purchase recommendations, charter school options and other applications to help users interface with their scholarship benefits.

“We are very proud to have been selected by Step Up For Students to partner in this endeavor,” said Ted Willich, CEO, NLP Logix. “Having an opportunity to support transforming the K-12 education system in America is something we could have only dreamed of when we started NLP Logix ten years ago.”

Step Up For Students and NLP Logix expect to launch the platform in December of 2021 with an extensive roadmap of enhancements to come in the following years.

The platform will first be used by parents and students within the State of Florida who are enrolled in the five scholarship programs administered by Step Up: Florida Tax Credit Scholarship (FTC) and the Family Empowerment Scholarship (FES) for lower-income families, The Gardiner Scholarship for children with certain special needs, the Hope Scholarship for public school students who are bullied or victims of violence and the Reading Scholarship Accounts for public school students in third through fifth grade who struggle with reading.