By ROGER MOONEY
School days meant a 5 a.m. wakeup call for Linzi Morris and her children so they could make the 40-minute ride across Tampa, Florida to their respective middle schools and high schools, passing more conveniently located options along the way.
Because Linzi wanted the best education opportunity for her six children.
“I looked at it as an investment, an investment in their future,” she said. “I can take the easier route, but I’m looking at it as I want them to get the best opportunity to do the best they can do.”
That’s the power behind the income-based and special-needs scholarships managed by Step Up For Students. In Florida, parents are not tethered to their neighborhood schools even when personal funds won’t stretch that far. They have the flexibility to customize their child’s education and the freedom to send their child to a school outside their zone.
Step Up offers the Florida Tax Credit Scholarship and the Family Empowerment Scholarship for those who meet the eligibility requirements found here, and the Gardiner Scholarship for those children with certain special needs who meet the criteria here.
The scholarships are portable, too, meaning if the family moves to another part of the state, the scholarship moves with them to a participating school or approved providers and resources, as does their ability to choose the best education fit for their child.
During the 2020-21 school year, nearly 100,000 economically disadvantaged schoolchildren attended one of the more than 1,800 private schools in Florida that accept Step Up’s income-based scholarships.
Since its inception in 2001, Step Up has funded 1 million scholarships.
Those scholarships were used at faith-based and non-denominational schools; schools that emphasized arts and science and schools designed for children with certain special needs.
Some parents favored small schools with smaller class sizes, so their child could have more one-on-one time with the teacher. Others sent their children to larger private schools, like St. Thomas Aquinas High in Fort Lauderdale, a Catholic school with a student population of more than 1,800.
Some parents found schools located close to home. Others, like Linzi Morris, set the alarm clock for 5 a.m.
Linzi sent all six of her children to Academy Prep Center, a private middle school in Tampa, because of its high academic standards. Her two oldest sons attended Jesuit High in Tampa, while her daughters and youngest son attended Tampa Catholic High.
Her three oldest children have graduated college. Another will graduate college in the spring. Her two youngest are still in high school.
The morning commute is long and slowed by rush-hour traffic. But to Linzi, it was worth the investment that comes with the freedom given to parents who uses the opportunity to choose the educational path for their child.
Roger Mooney can be reached at rmooney@StepUpForStudents.org.
By ASHLEY ZARLE
Amerisure, one of the nation’s leading providers of commercial insurance, has announced a $350,000 contribution to Step Up For Students, helping more than 49 Florida schoolchildren attend a K-12 school that best fits their learning needs.
Since partnering with Step Up, Amerisure has generously funded 323 Florida Tax Credit Scholarships through contributions totaling more than $2.2 million. This income-based scholarship program is funded by corporations with tax-credited donations and gives lower-income students in Florida the opportunity to attend a private school or assists with transportation costs to an out-of-district school that best meets the scholar’s learning needs.
Tax credit scholars like Gabriella Bueno, a 2020 graduate of Boca Raton Christian School, is now studying at Florida Atlantic University and pursuing a pharmaceutical career.
“When my parents made the decision to enroll me in a private Christian school they soon realized they could not afford the tuition, but they believed this was the best fit for me. Then they were blessed with the knowledge that they could pursue their choice of education for their children – all three of us – through the financial assistance and support of Step Up,” she said shortly before graduating.
“I truly believe that Step Up helped in motivating myself to be the best student I could be. I was the Student Council Secretary, the girls’ varsity basketball captain, and the National Honor Society President, and I was also involved in various other clubs at my school. I have much to be grateful for and I would personally like to thank Step Up For Students, the lawmakers who believe in education choice and the donor who support it. You have all allowed me to attend what I believe has been the best school for me and has helped shaped me into the person I am today.”
Just like Gabriella, schoolchildren throughout Florida are benefiting from the scholarship they receive through Step Up For Students, a nonprofit organization that helps manage the income-based Florida Tax Credit Scholarship Program.
“Enhancing our communities and participating in outreach programs is a large part of the Amerisure service culture,” said Greg Crabb, Amerisure President and CEO. “We are committed to supporting nonprofit organizations that enhance the lives of people in communities touched by Amerisure, our agents and our policyholders and believe our partnership with Step Up for Students does just that.”
During the 2020-21 school year, nearly 100,000 K-12 Florida students are benefiting from an FTC scholarship managed by Step Up. About 57% of these scholars are from single-parent households and nearly 68% are Black or Hispanic. The average household income of families accepted to receive scholarships is $25,755 – a mere 9% above poverty. More than 1,800 private schools participate in the scholarship program statewide.
“We are excited that Amerisure has partnered with us to provide educational options for lower-income families in Florida,” said Doug Tuthill, president of Step Up For Students. “Because of their support, deserving students can access the school that best fit their learning needs.”
Ashley Zarle can be reached at firstname.lastname@example.org.
Step Up For Students announced that Assurant, a leading global provider of lifestyle and housing solutions that support, protect and connect major consumer purchases, has donated $8 million through the Florida Tax Credit Scholarship Program to Step Up, helping Florida schoolchildren attend the K-12 school that best fits their learning needs.
This is the first year that Assurant has partnered with Step Up and the donation will fund more than 1,132 K-12 scholarships for lower-income children in Florida.
“At Assurant, our core values of common sense, common decency, uncommon thinking, and uncommon results inspire our commitment to be a responsible corporate citizen,” said Alan Colberg, Assurant President and CEO. “We are proud to partner with Step Up For Students and help lower-income Florida families access the education options they deserve.”
Step Up is a nonprofit organization that helps manage the income-based Florida Tax Credit Scholarship Program. The program is funded by corporations with tax-credited donations and allows parents and students to choose between a K-12 scholarship to support private school tuition and fees, or one that assists with transportation costs to out-of-county public schools.
“We all know a great education is key to helping our kids find success and dream for the future,” said Florida House Speaker Chris Sprowls. “That is why programs like the Florida Tax Credit Scholarship Program are crucial for our state, and I applaud Assurant for their investment in educational choice options for our state’s underprivileged schoolchildren.”
During the 2020-21 schoolyear, nearly 100,000 K-12 students throughout Florida are benefiting from a Florida Tax Credit Scholarship managed by Step Up For Students.
“I am happy to see Assurant participate in assuring all students can get a great education regardless of zip code,” said Senator Manny Diaz. “I am proud to see this Miami-Dade employer become a partner in this program for the future of the community.”
About 57% of scholarship children are from single-parent households and nearly 68% are black or Hispanic. The average household income of families accepted to receive scholarships is $25,755 – a mere 9% above poverty. More than 1,800 schools currently participate in the program.
“We are honored to have Assurant as a partner in our mission to help deserving Florida families access schools that best fit their children’s unique learning needs,” said Doug Tuthill, Step Up For Students president. “Through their support of the Florida Tax Credit Scholarship Program, which is producing measurable results, companies like Assurant are transforming the lives of schoolchildren in our community.”
WellCare of Florida contributed $15 million to Step Up For Students, investing in the future of 2,235 deserving schoolchildren through the Florida Tax Credit Scholarship Program.
A longtime partner of Step Up For Students, WellCare has generously funded nearly 6,114 scholarships through contributions totaling more than $34.5 million. The income-based scholarship program is funded by corporations with tax-credited donations and gives lower-income students in Florida the opportunity to attend a private or out-of-district school that best meets their learning needs.
WellCare of Florida is affiliated with Sunshine Health, a wholly owned subsidiary of Centene Corporation, a leading multi-national healthcare enterprise committed to helping people live healthier lives.
The scholarships help students like recent Jesuit High School graduate Tommy Pham, who benefited from the tax-credit scholarship and is now in the pre-med track at the University of Notre Dame.
“With Step Up, I am just like any other kid at Jesuit,” he said. “It feels like the playing field is more balanced. For those being supported by Step Up, we pretty much have the same resources right now like the other students. We don’t have to worry so much about being at a disadvantage. Instead, we can focus on being grateful and thankful for the opportunity that we have as a result of Step Up.
“The opportunity doesn’t come out of nowhere. People are donating to the scholarship so that we can further our own education, and we should be appreciative of that. But what I become is on me. What we have as resources can only push us so far in our lives. But what we do with those resources can really change the outcome of our own lives.”
Just like Tommy, thousands of Florida schoolchildren are benefiting from the scholarship they receive through Step Up, a nonprofit organization that helps manage the income-based Florida Tax Credit Scholarship Program.
“Our mission is to transform the health of our communities, one person at a time,” said Liz Miller, CEO of Centene’s Florida health plans, which include WellCare. “Education is a critical part of our community’s health, and we are proud to partner with Step Up For Students to help provide thousands of Florida schoolchildren with the educational opportunities they deserve.”
Step Up served more than 100,400 students for the 2019-20 school year. More than 1,800 private schools participate in the scholarship program statewide.
“Because of companies like WellCare, Florida’s lower-income students are provided the educational options they need to succeed,” said Doug Tuthill, Step Up president. “We are grateful for their partnership, generosity and commitment to helping students in their community.”
By ROGER MOONEY
Elisabeth Edwards came home from school one afternoon and told her mom that she wanted to die.
She was 6.
Elisabeth was stupid, she told her mom. That’s how they made her feel at school. She questioned why God made her that way. She questioned why God made her at all.
She told her mom that she wanted to kill herself. She asked if she could kill herself right then.
Her daughter’s words were nearly too much for Consuelo to process. But she clung to the hope that Elisabeth was having a rough time adjusting to the first grade and to her new school, and this was her way of acting out.
But then Elisabeth began banging her head against the walls at home when she was angry. Then she started banging her head against the walls at school.
“That’s when I knew she was serious,” Consuelo said.
Elisabeth, now 9, has a sensory disorder that can prevent her from processing at lot of information at once. It became an issue soon after Elisabeth began attending the first grade. She would get confused in class and grew angry over her confusion. What Elisabeth perceived as a less-than-empathetic reaction from those around her – classmates and teachers – made the situation worse.
That’s when Elisabeth developed suicidal thoughts. Consuelo found a therapist and another school for her daughter. Elisabeth lasted a week. Administrators at the new school asked Consuelo to withdraw Elisabeth because they weren’t equipped to handle students with behavioral issues.
If you or a loved one is feeling distressed, call the National Suicide Prevention Lifeline at 1-800-273-8255. Trained counselors provide free and confidential emotional support 24 hours a day, 7 days a week.
Consuelo and her husband, Maxwell, a plumber, qualified for a Florida Tax Credit Scholarship, one of two income-based scholarships managed by Step Up For Students. She found herself scrolling through the school directory on Step Up’s website, searching for one near their Apopka, Florida home that accepts students with a sensory disorder.
Consuelo came across Master’s Training Academy in Apopka, a K-12 private Christian school about 20 miles outside of Orlando. The school focuses on students with behavioral health and learning disabilities. She called Helenikki Thompson, the school principal. Consuelo was upfront about Elisabeth’s condition and expected to be turned away. Thompson invited Elisabeth to spend a day at the school.
It was a perfect match. Elisabeth is now in the fourth grade at Master’s. She has a legion of friends. She leaves “Thank You” notes and homemade muffins for her teachers. She said she can’t remember the last time she was angry at school.
“I felt like I was at home, because I just saw everybody was happy,” Elisabeth said of that first visit. “All the kids were funny, happy, everything that you would want in a friend. So was the teacher.”
Consuelo no longer receives phone calls from exasperated teachers and is no longer worried about her daughter’s mental health. She said she owes Elisabeth’s life to Master’s Training Academy and to Step Up.
“If it wasn’t for Master’s, I’d probably be going to grave site grieving for her,” Consuelo said. “It was that bad.”
‘We want her back’
Consuelo describes her daughter as an outgoing young lady with a beautiful smile and a warm heart.
“To me she is a typical person who is trying to find her way in a world that is full of craziness,” Consuelo said. “Sometimes, when she was young, she didn’t know how to internalize that.”
A person’s tone of voice can provoke Elisabeth. Stern language from the teachers and staff at the first two schools Elisabeth attended only made her outbursts worse.
“I had broken out in hives when she was going through all that,”
Consuelo said. “That’s how bad it was. It was because of nerves. When your kid goes through something, you go through something.”
Elisabeth did have an outburst during her initial visit to Master’s Training Academy. It happened when a teacher asked her to read out loud. Elisabeth received speech therapy to help her properly enunciate words. She had some bad experiences when asked in school to read in front of the class. She thought this new teacher was setting her up for more embarrassment.
The reaction from Thompson, who was in the room, was not what Consuelo or her daughter expected.
Thompson remembers telling Elisabeth, “I’m sorry for your past hurt. I don’t know who hurt you. We’re not here to hurt you. We’re here to help you.”
She said she gave Elisabeth a hug and told her she would see her the next day.
“I don’t know what type of experiences she had, but I know she was hurt,” Thompson said. “She was damaged really bad.”
Thompson’s son, Brendan, was bullied in his district school. He received therapy and attended Apopka Christian Academy for high school, where he attended on a Florida Tax Credit Scholarship. He graduated in 2016 and is currently enrolled in Seminole State College of Florida.
Dealing with what her son went through gives Thompson a unique perspective on why children can feel threatened at school. Thompson and her staff do not raise their voices when a student is acting out. They try to dilute the situation with kind words and hugs. The school has a quiet room, where a student go to calm down. The room has soft lighting and comfortable chairs. The student can read, listen to soft music or pray if they choose.
Teachers at Master’s have been known to diffuse a situation by taking the student or the entire class outside for some fresh air. Thompson said there is at least one activity a week that allows the students to put away the books and have some fun. An example: a spa day for the elementary school girls, where they do each other’s hair and nails. Pre-pandemic, of course.
Consuelo said it took Elisabeth months before she realized she could trust the staff at her new school. And when she did, she took off academically.
“I can tell you, when someone breaks down a kid, they can really break a kid down, and it takes a long time to build a kid back up,” Consuelo said. “What they did for her in the beginning, when she had her blowouts and cried, the teacher would look at her and say, ‘You know what? We still love you here. You can be mad at us and you can cry, but we’ll see you again tomorrow.’”
Thompson remembers a day not long after Elisabeth enrolled when Consuelo came after school to pick up her daughter. Consuelo asked Thompson how the day went. Thompson said Elisabeth had a moment.
“She said, ‘I’m sorry. I know you don’t want her back,’” Thompson recalled. “I said, ‘Why would you say that? We want her back. I just want you to know as a parent that she was having a bad day.’”
Master’s tailored the curriculum for Elisabeth, giving her extra time in subjects where she struggled and letting her advance at her own pace in those where she excelled.
Elisabeth has stopped telling her mom that she feels stupid.
“I feel like I’m the smartest kid in the world,” she said.
Consuelo volunteers at the school. She’ll help out in the main office, chaperon field trips and watch a class if a teacher needs to step away. She has nothing but praise for Master’s Training Academy, the empathy toward Elisabeth shown by Thompson and her staff, and for Step Up, for managing the scholarship that enabled Elisabeth to attend the school.
“(Master’s) represent the scholarship very well,” Consuelo said. “If it wasn’t for Step Up, I wouldn’t be able to afford the tuition. I owe (Step Up) my daughter’s life, and that means the world to me.”
ABOUT MASTER’S TRAINING ACADEMY
Located in Apopka, Florida, Master’s a K-12, Christian-based school that focuses on mental and behavioral health and learning disabilities. Students can attend the school in-person or virtually during the pandemic. Tuition is $5,800 for the 2020-21 school year. Book materials for K-3 is $350; 4-8 is $390 and 9-12 is $410. There is a $50 testing fee of the ACT Aspire and $25 for Map growth.
Roger Mooney, marketing communications manager, can be reached at email@example.com.
By ROGER MOONEY
Natalie Ryan had been punched and kicked by classmates in her district school in previous years, but it was the taunting in second grade that really cut deep.
That year, Natalie was teased relentlessly by some boys in her class. All, her mother said, because she played differently than the other children.
It began innocently enough when a classmate had a birthday around Halloween. To celebrate, each student in the class received a cupcake with a plastic spider on the icing. Natalie kept her spider and often played with it as if it were a pet. She made a house for the spider with her pencil box.
This is how Natalie plays with her toys. She brings them to life with backstories.
“She’s very creative, so when she makes up a story, she kind of goes all out,” said Natalie’s mom, Grace Diaz.
Some of the boys who sat near Natalie didn’t think that was so creative. They saw her playing with her pet spider one day and called her stupid and said she was dumb. The words stung.
“She came home and said I don’t want to be different. I don’t want to play like the way I play. I want to be just like the other kids. I want to be quote unquote normal,” Grace said. “That was the word she used.”
Grace began to search for other choices for her daughter’s education. In addition to the bullying, Natalie was struggling in math. Natalie’s teacher would not allow Natalie to use her fingers to count, and her grades in that class suffered.
Fed up with what was happening to her daughter at the district school near their home in Clermont, Florida, Grace, a single mother of two, applied for and received a Florida Tax Credit Scholarship before the 2018-19 school year. The income-based scholarship is managed by Step Up For Students.
The Hope Scholarship provides relief for K-12 public school children from bullying and violence. The program provides families with financial assistance to send a child to an eligible private school, or to transport him to a public school in another district. Managed by Step Up, the Hope Scholarship is not income-based. Click here to learn more.
Grace moved Natalie to Citrus Heights Academy, a Christian faith-based K-12 in Clermont.
Natalie entered as a third grader and loves her new school.
“It’s awesome,” said Natalie, now a fifth grader.
“I think that shows why school choice is important,” Grace said. “And it was the main reason why I transferred her.”
But this story doesn’t end here. The spider, the mean boys and Natalie’s wish to be normal form the backstory for another story. A children’s book, actually.
“Rudy Howls at the Moon,” about a rooster who is mocked because he can’t crow at the sun, was written by Grace. She published it in July 2019. It’s available on Amazon both in hardcover and for Kindle.
The idea for the book was born during the conversation Grace had with her daughter after that January day in 2018 when Natalie came home from school feeling utterly defeated.
“I told her none of us are normal,” Grace said. “All of us are pretty much unique. We have certain talents and abilities, and whatever your talent or ability is, it’s used for a purpose. You may not know what that purpose is until a certain thing happens, or you grow up and then you discover this is the way I am, because of this. That was how I was trying to encourage her, and it kind of turned into a rooster who can’t crow.”
Grace, who holds a degree in accounting, always wanted to be a writer.
“I’ve been writing books in my head for what, 10, 20 years?” she said.
Most of those potential books, Grace said, are motivational. She never dreamed of writing a children’s book, but then she never dreamed her child would be ostracized for being imaginative.
“Whenever she plays, it’s amazing the stories that she develops,” Grace said. “It’s pretty cool.”
That Natalie is not a morning person led to Grace imagining a rooster who can’t crow at sunrise. No spoiler alerts here, but it turns out Rudy has another talent.
And those roosters that made fun of Rudy? Well, let’s just say they came around to appreciate Rudy’s unique gift.
Natalie loves the story.
“It’s awesome, because I’m a part of Mommy’s book,” she said.
“She wants to be a writer,” Grace said. “She wants to do a bunch of things, but writing stories is one of them.”
Grace has another children’s book in the works. It was inspired by her son, Thomas, 4. It is about a dinosaur who catches a cold. No spoiler alert here, either, but Grace said the theme is, “Don’t assume anything. Don’t prejudge people. And of course, blow your nose, wash your hands.”
And what happened to that plastic spider that set so many things in motion? They still have it. Thomas plays with it. Natalie never named it, though. She just called it, “The Spider.”
“It doesn’t actually have a name,” Grace said. “We call it ‘The Spider who inspired Rudy.’”
Roger Mooney, marketing communications manager, can be reached at firstname.lastname@example.org.
Supporting the well-being of employees ties into the core values of Step Up For Students: Everyone is an asset and every event in an improvement opportunity.
With that in mind, Step Up formed the Wellness Committee this year, and the work of that committee earned a Silver Award at the 2020 Healthiest Companies Award, sponsored by the First Coast Worksite Wellness Council.
“One of the things we’ve seen highlighted during 2020 is the importance of whole life leadership – understanding and supporting your employees better as whole beings,” said Anne White, Step Up’s chief administration officer. “Employees are juggling so much – from children learning at home, co-working from home, worrying about elderly relatives, or job loss within the household, and just trying to stay safe. Well-being encompasses so many aspects of our lives. Strengthening ourselves in each of those areas to face life’s tough challenges is extremely important.”
View Anne White’s acceptance message.
More than 65 companies from the Jacksonville area received awards in four categories: bronze, silver, gold and platinum. Step Up has 221 employees.
First Coast Worksite Wellness Council provides local companies and wellness professionals with programs, education and resources to optimize their employee health and wellness programs.
According to its website, Silver Award winners “established more of a foundation for their wellness program. In addition to promoting a healthy lifestyle through communications and on-site activities, they’ve also established wellness champions and allocated funds toward the implementation of their program. They also offer programs that address other dimensions of wellness, not just physical well-being.”
Step Up’s Wellness Committee initiated a number of challenges throughout the year aimed at creating positive behaviors and attitudes among employees.
For the week of Sept. 21 to 26, the committee issued the “Move More Challenge” with these instructions: For each “Move More” activity that you (and your family or household, including pets) complete and submit a photo for, you will be entered into a raffle for one randomly selected prize winner. “Move More” activities include a picture of you walking, cycling, running, or completing any other fitness or outdoor activity. Family, pet and/or household photos are encouraged.
“I am so proud of and grateful for the team of employees who initiated our well-being committee with our partners at Hylant (Step Up’s benefits provider), and for the engagement of staff across our organization,” White said. “We are truly honored for their work to be acknowledged with the silver award from the First Coast Worksite Wellness Council, and are committed to continue finding ways to strengthen the well-being of our employees and, in turn, our organization.”
The rating is based on Step Up’s demonstration of strong financial health and its commitment to accountability and transparency.
“We are incredibly passionate about what we do and how we do it. We work incredibly hard to change the lives of Florida’s most vulnerable children, but that mission is nothing without the trust of our donors,” said Step Up President Doug Tuthill. “That’s why earning this rating is not only important to us, it’s critical.”
This is the 14th time Step Up has received a four-star rating from Charity Navigator in as many years.
In a letter to Step Up, Charity Navigator President Michael Thatcher wrote, “This is our highest possible rating and indicates your organization adheres to sector best practices and executes its mission in a financially efficient way. Attaining a 4-star rating verifies that Step Up For Students exceeds industry standards and outperforms most charities in your work area. … This exceptional designation from Charity Navigator sets Step Up for Students apart from its peers and demonstrates to the public its trustworthiness.”
Charity Navigator evaluates more than 1.5 million American charities.
“The intent of our work is to provide donors with essential information to give them greater confidence in both the charitable decisions that they make and the nonprofit sector,” Thatcher wrote.
Charity Navigator’s rating is the latest accolade given to Step Up by national organizations.
Step Up ranked 18th in the Chronicle of Philanthropy’s most recent list of Top 100 nonprofits and 19th on Forbes’ list of America’s Top Charities. In addition, Step Up has earned GuideStar’s Platinum Seal of Transparency.
By ROGER MOONEY
It’s 9 a.m. on a Tuesday, Larissa Maloney, standing on a mat in the corner of her garage, presses the record button on her phone and what might be the largest physical education class in the world is under way.
Beginning with a simple warmup exercise – butt kicks – Maloney leads her virtual students that sometimes number in the thousands through a 30-minute workout. Depending on the day, the class includes burpees, heel touches, kick boxing, basketball jump shots, volleyball overhand smashes and digs, and yes, even swimming.
Maloney is physical education teacher at Father Lopez Catholic High School in Daytona Beach, Florida. Many of the students attend the private school on a Florida Tax Credit Scholarship managed by Step Up For Students. She began the virtual class in late March after schools in Florida were closed because of COVID-19.
Maloney named the class Active Kids 2.0 and started a YouTube channel so her students could participate.
Yet, four weeks later, Active Kids 2.0 has nearly 1,500 subscribers on YouTube. Some days, a session receives as many as 6,000 clicks.
“It’s just blown up,” Maloney said. “I just thought originally it was going to be for my students, then I had a friend ask if her students could do it too. I said, ‘Of course. Why not?’”
The success of the virtual gym class does not surprise Father Lopez Principal Leigh Svajko. Maloney changes the workouts daily to keep them fresh and goes through the workouts herself, keeping the class as close to real for her students as can be excepted during the pandemic.
“I think her willingness to get out there to be live every day, especially with our students that she interacts with, just shows her level of investment to them,” Svajko said. “It’s how plugged in she is to it.”
Like every teacher in the state, Maloney needed a way to continue teaching her 75 students. But how do you teach PE without the use of a gym or athletic fields?
“This whole distance learning thing, there was no preparation for teachers,” Maloney said. “I know a lot of teachers didn’t have a lesson plan in their back pocket, especially for physical education.”
She began by writing daily lesson plans – run a mile on Monday, push-ups and sit-ups on Tuesday, arms and abdominal exercises on Wednesday and so on. Her plan was to send them to her students each day and have them reply with what they did and how long it took to complete.
“After I wrote that, I said, ‘How boring.’ I’m boring myself just sitting here reading it,” Maloney said. “I have 14- through 18-year-olds. That’s not going to cut it. I said, ‘You know what? They’re used to seeing me every day, so let’s press record and do it like they’re used to seeing me do it in class.’ Have them see me, see me doing it, see me enjoying it and have them follow along and they can enjoy it, not only by themselves but with their families, as well.”
Father Lopez students are used to seeing Maloney in action. She was a three-sport athlete in high school who earned a volleyball scholarship to Lynn University in Boca Raton, Florida. After that, she spent five years on the professional beach volleyball circuit. She now coaches the girls’ varsity volleyball team at Father Lopez.
Maloney participates in her PE classes along with her students, whether it’s learning a new sport or completing the stations of circuit training – jumping rope, abdominal station, core station and free weights.
“I knew I wanted to do something to bring that excitement, that intensity and fire within my videos, so they still know I’m still with them,” she said. “I think it’s important for the students to know that I’m doing it with them, I’m working with them and I’m cheering them on. They know that I’m their biggest fan. So, these videos are probably no surprise to my kids.”
Judging by the feedback left on Maloney’s Facebook page by her students, Active Kids 2.0 is as successful as a class held in Father Lopez’s gym.
What is a surprise to Maloney is how popular her videos have become. She draws viewers from across the United States, Canada, England, Australia and Africa.
Father Lopez Assistant Principal Marie Gallo-Lethcoe said the Coach Maloney those who tune in around the world see every morning is the same Coach Maloney those at the school see every day.
“They’re getting the real deal,” she said.
Before beginning, Maloney posted her idea for the videos, which run Monday through Friday, on several forums for PE teachers.
“This is amazing! Can I use it.”
“This is awesome. I would love to use it.”
Maloney replied to each, “Absolutely! Use it.”
The first video was recorded on the final Monday in March. It drew 100 clicks. The video recorded the following day drew 500 clicks. That quickly jumped to 1,000 the next day and climbed to 6,000 by the end of the week.
“I was like, ‘Oh my goodness, there’s something here,’” Maloney said.
The increase can be attributed to the stay at home orders in most states during this pandemic. Maloney knows a lot of her students are joined by brothers and sisters and parents. She has heard from viewers across North America who complete the sessions during family time, something that can take place at any time of the day since they are recorded.
“Four weeks ago, thinking I would bring families closer together was not even on my radar,” she said.
Maloney said before it was announced that schools in Florida will not reopen this school year that she does not plan on ending Active Kids 2.0.
“I’ve gotten so much – and it’s weird to say this – but fan mail, and I’ve gotten so many families on board and so much love from the videos that people have committed to doing them every day, so I will keep doing them until I don’t have any viewers,” Maloney said. “I’ll do them as long as I can.”
Roger Mooney, marketing communications manager, can be reached at email@example.com.