By ROGER MOONEY
It was 2001 and Tom James, then CEO of Raymond James, listened as Tampa businessman and Step Up founder John Kirtley laid out his vision for a means to provide low-income students in Florida with educational opportunities through corporate tax credit scholarships.
This struck a chord with James, whose wealth management and investment banking firm had long been an active investor in the communities it served, especially in the area of education.
“Listening to John, his message resonated with me,” said Tom James, who now serves as chairman emeritus at Raymond James Financial. “I knew he was passionate about helping underprivileged children, and this was an opportunity for Raymond James to invest in our community.”
Soon after, Raymond James Financial became a founding donor to Step Up For Students through the Florida Tax Credit Scholarship Program and the partnership has grown ever since. To date, Raymond James has funded 7,996 scholarships through contributions totaling more than $38 million.
“I am extremely grateful for the longstanding relationship with Raymond James,” Kirtley said. “Our partnership has allowed thousands of Florida schoolchildren to have access to the school that is most appropriate for their needs, which will allow them to be successful in life.”
In 2018, Raymond James’ partnership with Step Up grew even stronger with the addition of Paul Shoukry, senior vice president of finance, treasurer and head of investor relations, to Step Up’s Advisory Board.
Impacting the direction of a student’s life is what attracted Shoukry to join Step Up’s Advisory Board.
The Advisory Board is comprised of business leaders who strategically advise and assist Step Up, giving their personal time to help ensure the success of Step Up.
“Education has always been an area that I would say is of significant importance to our community, because that is where you can change the trajectory of people’s lives, of children’s lives, as they become adults and make a long-lasting impact to the community,” Shoukry said.
Shoukry has seen this impact firsthand at Step Up events where he’s met scholarship students.
At one event, Shoukry met a high schooler with a familiar story: The young man had struggled in his previous school. His grades were poor. He was ineligible to play sports.
“Step Up enabled him to go to another school where everything turned around for him in his life,” Shoukry said. “He went from what was likely a story of another high school dropout to someone who is in college now.”
The 2001 vision for how the tax credit scholarship program could change lives has been realized. Through the support of Raymond James and other donor companies, Step Up is providing K-12 scholarships to nearly 100,000 lower-income students across Florida this year.
“Our biggest challenge now is to continue the momentum we’ve built through the years so that we can reach more students,” says Kirtley.
That’s what Shoukry is trying to help.
“Tom paved the way in creating this partnership,” said Shoukry. “I’m honored to represent Raymond James on the Advisory Board, and I’d like to help other companies see the value that Step Up is giving to children in Florida.”
Marketing Communications Manager Roger Mooney can be reached at firstname.lastname@example.org.
Editor’s note: This is the first post in a series celebrating 15 years of the Florida Tax Credit Scholarship Program. Join us in the coming months as we take a look back on the program’s beginning and look ahead to serving more students in the future.
By JOHN KIRTLEY
I’m not a baseball fan, but I love the movie “Bull Durham.” In the film, baseball groupie Susan Sarandon compliments Kevin Costner for approaching the minor league home run record. Costner remarks that it’s a dubious honor – it means he’s spent an awful long time trying to get to the majors. That’s how I feel sometimes when I realize I have been working for the cause of parental choice in education for 20 years. If I were any good at this, shouldn’t the job be done by now?
Nothing like the parental choice movement to make you appreciate incremental progress. But on the 15th anniversary of the Florida Tax Credit Scholarship Program (FTC), I look around and see so much to be thankful for. When the Legislature and Gov. Jeb Bush created the FTC in 2001, school choice in Florida was in its infancy. The definition of “public education” was pretty simple: raise taxpayer dollars to educate kids, give all the money to the districts – which run all the schools in a fairly uniform manner – and assign kids by their ZIP codes.
How far we have come since then. Today, more than 30 percent of K-12 children funded by the taxpayers don’t attend their zoned public school. They attend magnets, charters and virtual schools. They take classes under dual enrollment programs at colleges and community colleges. They now even combine providers and delivery methods at the same time. And yes, some children even attend private schools, including faith-based ones.
The FTC is a small but critical part of this new definition of public education. This year the program is serving 92,000 children, who are attending more than 1,600 private schools chosen by their parents. This sounds like a lot—and it’s more than I ever thought we would serve – but it’s still a pretty small number in context. There are 2.8 million students in Florida’s public schools (including magnets and charters). So the FTC still represents only 3 percent of that total. But to each scholarship family, it’s the most important thing in the world. Research shows the FTC kids are the poorest, and poorest performers, in their public schools when they leave. The scholarship empowers poor parents to find an environment that better suits their children’s unique needs.
The FTC – along with the McKay and Gardiner scholarships for special needs children – makes available an option that would otherwise be off the table: private and faith-based schools. My 20-year experience has taught me that these schools must be available to poor and special-needs kids. They aren’t for everyone, certainly – but for some of these kids, they are the only place they will thrive. I can’t tell you how many students over the years have told me, “I was going the wrong direction, but the environment at my school set me straight,” or words to that effect. These schools must be a part of our new definition of public education.
Back to the Bull Durham analogy: I would have thought that by now, after 20 years, everyone would have accepted and embraced the FTC. Especially with more than 30 percent of all publicly funded students choosing! But no. After all this time, and after all its proven success, there is a lawsuit to shut down the program and evict more than 92,000 poor children. Why would opponents to choice focus on the program with only 3 percent of the kids, and the poorest and poorest performers at that? Maybe because it’s the fullest expression of parental empowerment.
The silver lining to this lawsuit is that it has galvanized the scholarship parents and their community leaders to fight to maintain this precious power. More than 10,000 people came to Tallahassee this year the day after the MLK holiday to hear his son, MLK III, denounce the suit. Coalitions of over 200 African-American and Latino ministers around the state have formally demanded the suit be dropped. I am proud to be a foot soldier in this most important battle.
One of the many rewards of being in this movement is fighting with these choice warriors. Parents. Students. Teachers and Principals. Ministers. Names you will never know. Names you know, like MLK III and Jeb Bush. Names you should know, like the Rev. H.K. Matthews – one of Florida’s most revered civil rights leaders. All of them fighting for parental empowerment.
I am so grateful to all of them, just like I am grateful to all the legislators of both parties who have supported the program. I’m grateful to the donors who have embraced the program. I am also so grateful to all the employees of Step Up For Students, who run the program with such transparency and accountability that has consistently earned a four-star rating – and this year a perfect score – from Charity Navigator, the largest independent evaluator of nonprofits in the country. And I’m so grateful that a former president of the Pinellas teachers’ union decided to call me up in 2006 to discuss common ground. Doug Tuthill is now president of Step Up and ably running it as I never would be able to.
My dream when the program debuted was that it would survive (which was not certain in the beginning). Then my dream was that we would someday reach 100,000 children. Now my dream is more ambitious: that someday every low-income parent in Florida – and the country – will be able to choose the best school for their children, regardless of who runs it.
Happy 15th birthday, Florida Tax Credit Scholarship Program. Congratulations, Step Up For Students!
John Kirtley is founder and chairman of Step Up For Students.