Editor’s Note: This post kicks off our semi-regular feature: Behind the Scenes, where we give you an inside look at Step Up For Students. We hope you enjoy it!
By Ashley Foster, Guest Blogger
Flash back to September 2014.
At Step Up For Students, we are involved in a lot more than processing scholarships. As many of you know, the income-based (or Florida Tax Credit Scholarships) are funded by corporations whose leaders believe in our mission to help families choose the best learning environment for their children. One donor company was so interested in Step Up, their marketing team wanted to interview some families.
Frontline Insurance, a new donor to Step Up and an insurance company based in Lake Mary, arranged to meet families face-to-face and hear their stories in their own words about benefiting from the Florida Tax Credit Scholarship through Step Up For Students. So in September, the Frontline marketing team, accompanied by one of our Step Up employees and two professional photographers, arrived at the Tobar family’s home in Apopka to learn about their experience with the scholarship program.
Before we started the interview, Mario, then a high school senior, showed us his football awards and talked about his favorite players as his mom, standing in the kitchen, smiled with pride. Once we got started, Kiara Sanchez-Mora and Kristin Hunkiar, members of Frontline Insurance’s marketing team, sat on the living room sofa with a laptop and asked Mario, his little sister Gabby and their parents, Kenia Palacios and Victor Tobar, about Step Up and why it was a good fit for the family.
Kenia explained, with tears in her eyes, how thankful she was Mario had the chance to experience such a dramatic turn-around at his Orlando high school, Bishop Moore Catholic High School, and how proud she was of Gabby who attends Saint Charles Borromeo Catholic School, adjacent to Mario’s high school. Both use Step Up’s income-based scholarships to attend the schools of their choice.
Once the interview was over, the Tobar family stood at their kitchen counter while the photographers adjusted the lighting on their flash, checked their computer monitors and snapped away. As we were saying our goodbyes, Kiara and Kristen made friends with the Tobars’ then-puppy, named Tebow, who had been patiently waiting in his crate.
It’s all in a day’s work, and we couldn’t do it without our awesome families who share their inspiring stories, and our donors who make the whole program possible.
In less than a couple of weeks, Mario is on his way to the University of West Florida in Pensacola where he will study engineering and play football. He has been working two jobs on the weekends to save a little bit of money to take with him.
You can read Frontline’s story here, along with the story of another amazing Step Up family in Ormond Beach, whose children have also benefited from Step Up For Students scholarships. Also, reach Step Up’s story about Mario here and about Faith Manuel and her eldest child, Davion Manuel-McKenney of Ormond Beach here.
Ashley Foster is Step Up’s former Marketing Manager, who recently moved with her husband, Gary, to North Carolina for his job. They live in Raleigh with their new puppy Lady Mae. Ashley currently teaches yoga at a local studio and is searching for the next step in her marketing career.