Humana Inc. (NYSE: HUM) is more than a health insurance company, it’s a healthy living leader that is committed to enriching the communities it serves both in serving its customers’ needs and promoting healthy lifestyles, as well as giving back to the communities through philanthropic opportunities.
The company, based in Louisville, Ky., is so committed to healthy living that it has recently introduced a “bold goal” to meet in only five years: Humana 2020, an initiative to help communities it serves to be 20 percent healthier by 2020.
“That’s an ambitious goal,” said Humana spokesman Mitch Lubitz. “And it’s one we’re committed to achieve.”
In addition to five other key Humana business markets throughout the country, this “bold goal” is set for the Tampa Bay area, where Humana employs nearly 4,000 associates and serves more than a half a million members in what is considered one of the company’s biggest Medicare and Medicaid markets. For this community initiative to be successful, Lubitz said, Humana must work closely with community thought leaders from government offices, community organizations and beyond to identify the health needs throughout the region.
Part of community wellness, Lubitz said, is education. Not just educating people to choose healthy lifestyles, but making sure children grow up with a solid educational foundation. Humana has worked with public school districts, including Hillsborough and Pinellas counties, through grants, to help foster healthy living among youngsters.
Humana first partnered with Step Up For Students in 2010 to support the Florida Tax Credit Scholarship Program to fund scholarships for K-12 low-income schoolchildren so they can find the best school for their learning needs. Since then, Humana has contributed $7 million, including its 2015 tax-credited donation of $3 million, which will provide about 500 scholarships.
“Education is an integral part of the conversation,” Lubitz said. “This is a great example of why we want to foster that mission of helping our youth and children to become better educated and have a healthier life. It’s very clear that Step Up For Students delivers positive results for the students and the community, and that’s something that makes sense to be part of as a major area employer and as a member of the Tampa Bay community.”
Step Up For Students President Doug Tuthill said he is grateful to Humana and the partnership, especially since the two organizations’ programs help many people in the same populations.
“We are so thrilled with this partnership, and we think it will continue to be a strong one since programs like Medicaid benefit the same low-income families in which we are assisting in their children’s, and in many cases, grandchildren’s education,” Tuthill said. “We couldn’t be more pleased to work with Humana.”