Step Up For Students opens online “merch” store

By LISA A. DAVIS

There’s no doubt everyone has it in one form or another, like a T-shirt with a favorite band, a ball cap with a No. 1 sports team, a water bottle with a top brand. Yep, we’re talking about “merch.”

Every fan needs a way – or many – to express his or her loyalty to something they support, and now Step Up For Students’ fans do too.

Introducing our online retail store hosted by Print Your Cause, where anyone can purchase merchandise with our branding. Here scholarship families, supporters and even Step Up employees can bring a little Step Up For Students into their wardrobe, cabinets or lockers.

We have merchandise for sale with our logo and then some super fun items we created with our superheroes with sayings customized for parents, employees, advocates, teachers and, of course, scholars. On our Step Up For Students store website, you can find a variety of T-shirts, backpacks, jackets, hats, water bottles, coffee mugs and more. Oh, there’s even a cool scarf for Fido.

Treat your furry family members to some Step Up gear, too.

“Sometimes at Step Up’s events and conferences, the staff wears special branded T-shirts so attendees can easily spot us if they have a question,” said Alissa Randall Fruchtman, Step Up’s Chief Marketing Officer. “To our surprise, many attendees, often scholarship families, have asked if our shirts are available for purchase. So that’s what sparked the idea to create a Step Up merchandise store.”

The store has given more life to Step Up’s superhero characters, too.

Once we decided to create merchandise, it made sense to add our superheroes into the mix because we’ve had such great feedback on our characters. We think they translated amazingly well to T-Shirts and more.”

The coolest part about having an online store is that for every purchase people make, a portion of the money comes right back to Step Up For Students to help serve our scholarship families.

“When we started developing the store concept, we immediately decided we didn’t want to just make it a simple store. We wanted to give back to the scholarship programs, and during our research we discovered a relatively new concept by Print Your Cause,” Randall Fruchtman said. “We’re thrilled to offer this merchandise and give back to the families we serve this way.”

Jayson Tompkins, who also works for a national fundraising software company, said he came up with the idea of creating Print Your Cause with some friends and built it from there.

“It really all started from the overlap of interests and experience of a few close friends. Between three of us, we had years of experience in printing for local organizations, building software, and a passion for working with nonprofits. We saw and experienced ourselves many of the logistical challenges these organizations had with buying too much merchandise in advance – oftentimes wasting precious resources and left with boxes of leftovers. 

“We knew there had to be a better way. So we went to work on a software platform that could utilize our specialized printing techniques to cut the waste, provide consumers with a better experience, and transform how nonprofits are able to sell their brand and Print Your Cause was born out of that mission.”

Tompkins said his company is thrilled to work with Step Up.

“We are excited to have the opportunity to work with such an incredible organization,” he said. “Step Up For Students is a national leader in providing scholarships for children, and it’s truly an honor for us to provide a service that can help further their mission.”

He’s been working closely with the Step Up Marketing Team to launch the online store.

The partnership has gone beautifully, Randall Fruchtman said.

“We’re thrilled to be working with Print Your Cause. They’ve brought great ideas to the store, one of them being the ability to customize the shirts for scholars, teachers, donors, etc.,” she said. “Also, the products are printed on demand, so there isn’t any waste.

So, we invite you to shop our store and feel good about the purchase.

There’s another way to get Step Up merchandise – and for free. Learn how to sign up for our social influencer program and earn points to win prizes including some items from our store. To learn more about that program, go here.

We would love to see what goodies you get. Please take a picture of you showing off your Step Up gear using the hashtag #ISupportStepUp on our social channels, Facebook, Instagram and Twitter. We can’t wait to see the photos.

Lisa A. Davis can be reached at ldavis@sufs.org. �

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