Meet The Team
Hello Step Up family and supporters,
We’re pleased to meet you or get reacquainted with you! We will be providing content to you on our new blog, “Stepping Beyond the Scholarship.” With a team of our talented writers we are thrilled to be part of this new journey, and where it might take us. This is Step Up For Students’ story, which means it’s YOUR story. Whether you have a question, a comment or a story idea, we’d love to hear from you. Our emails are below. Working together we can make this a great community in the blogosphere. Thanks for coming along in this new adventure. #WeAreStepUp4Students
Alissa Randall Fruchtman
Alissa is a Jersey girl who loves living in Florida and enjoys exploring, antiquing and finding that rare gem.
Alissa leads the marketing department at Step Up For Students.
Marketing is responsible for promotion, community outreach, content development and branding. Additionally, the department creates marketing programs and recruits scholarship applicants.
Prior to joining Step Up, Alissa spent 10 years in key account strategy and development, most recently as a director at Cox Target Media, a division of Cox Enterprises, Inc. She also served as a senior account manager at ORB Interactive, an interactive advertising agency offering proprietary media tools exclusively to major corporations for online marketing. She has a bachelor’s degree in communications from Roger Williams University, a master’s in media from The New School for Social Research and a master’s in computer animation from William Paterson University.
Fun fact: Many years ago, Alissa worked at Digital Domain as a coordinator on the movie, “The Fifth Element.’’
Reach her at firstname.lastname@example.org
If Roger thought covering the Tampa Bay Rays inexplicable run to the 2008 World Series was strange, imagine how he felt on the March afternoon in 2016 when he stood in the heart of Havana, Cuba while on assignment to cover the Rays historic game against the Cuban national baseball team.
“Is this really happening?” he thought then.
Ah, the life of a sports writer, where the unexpected is the norm.
From Little League to the World Series, Pop Warner football to the Super Bowl, Roger covered it all during his 20-plus years as a sports writer. He met everyone from Hank Aaron to Ben Zobrist, covered nearly the entire spectrum from youth sports to Florida and Florida State football to the Buccaneers and the Lightning.
It was a good run, filled with great subjects for stories and a lifetime of memories, highlighted by a white-knuckle trip through the backstreets of Havana in a 1956 Dodge that did not have a working horn, speedometer or seatbelts. An unforgettable ride as the cabbie bounced through narrow streets to escape the traffic jam caused by President Obama’s arrival.
It really happened.
Now, Roger is writing about students who benefit from the four scholarships provided by Step Up For Students. These are inspiring stories about children whose lives improved dramatically because of their new educational opportunities.
Before joining Step Up, Roger spent seven seasons covering the Tampa Bay Rays for The Tampa Tribune and two years writing about the Rays and the Tampa Bay Lightning for The Tampa Bay Times.
A native of New York City, Roger’s future as a hall-of-fame baseball player was derailed in high school when he could not make the baseball team. Undaunted, he sets his sights on writing. He studied at St. John’s University and dabbled in real estate and technical writing before finding his first job at a newspaper.
When not working, Roger enjoys running (he has completed three marathons and has his sights set on someday running a fourth), reading (his goal is 20 books a year), bike riding, canoeing and kayaking with his wife, Suzanne, watching sitcoms (Superstore and Young Sheldon currently top the list) and taking his mixed beagle, Story, on long walks.
Reach Roger at email@example.com.
Lisa A. Davis
Lisa is a longtime storyteller whose first-grade public school teacher in Massachusetts kick-started her love of writing by encouraging students to choose a sticker for the top of their lined paper and crafting a story about the picture. Lisa couldn’t get enough stickers. Her love affair with writing led her to a career in news reporting that spanned two decades and two states, with her cutting her journalistic teeth at The Boston Globe while a student at Northeastern University.
When Lisa could no longer afford college in Boston, she moved to the Tampa Bay area where college was more affordable, earning her bachelor’s degree in creative writing at the University of South Florida in Tampa. After spending more than a decade at The Tampa Tribune, she joined Step Up For Students in 2012, and traded in writing about the mostly bad in society to writing stories about what’s good, and has loved telling Step Up For Students’ stories ever since.
During her downtime, she and her husband are often involved in some sort of do-it-yourself project, and spending time with their daughter. Lisa loves her family and friends, the Red Sox, U2, making old things pretty again, antiquing, thrifting and traveling so her daughter can experience amazing things like fireflies in the mountains of North Carolina and singing “Sweet Caroline” at Fenway Park in Boston. She, her hubby, daughter, Olivia, two silky terriers, and an orange tabby cat, and a live north of Tampa. Olivia attends a Hillsborough County charter school. Lisa is also pretty handy with a glue gun.
As Step Up’s assistant director of strategic marketing communications, she oversees the company social media, the Step Up For Students blog, annual report, newsletter and produced the company’s first PSA. She also assists with media, securing and working with event speakers, and otherwise spreading the word about Step Up’s scholarship programs.
She enjoys hearing a good story. Reach her at firstname.lastname@example.org.
“Following his dream” is what brought Paul to the sunny state of Florida. Born and raised in the Midwest – Minnesota and Illinois to be exact – cruise ships were not a common sight except for on television. But at an early age, Paul decided he wanted to work on a cruise ship.
College courses at Illinois State University (Go Redbirds!) were chosen with this in mind, leading Paul to bachelor’s degrees in Public Relations and Recreation & Park Administration. An internship, followed by a full-time job with Walt Disney Parks and Resorts, helped pave the path to Florida. But he was still 60 miles from the nearest port.
Paul was elated when Disney announced they were launching two cruise ships, thus allowing Paul to realize a dream as he became part of the marketing team for Disney Cruise Line! Adventures onboard and to Caribbean islands and other exotic destinations were finally a reality.
After stepping back on land, Paul has worked with Children’s Home Society of Florida and Massey Services, a pest control service.
In his free time, Paul enjoys playing softball and singing in the church choir, but not at the same time! He loves to travel and plans to fill up the pages of his second Passport. He volunteers for IDignity and the Adult Literacy League. Paul’s ideal afternoon? Taking in a baseball game at a MLB stadium.
Paul joined Step Up For Students in May 2015 as Marketing Manager, where he’s excited to be developing marketing programs and donor events. He’s thrilled by the opportunity to work for a tremendous organization that helps Florida students “follow their dreams.”
Reach Paul at email@example.com.
A former newspaper reporter, Sherri covered social services and education, among other news beats, most recently as a staff writer for The Tampa Tribune. She also happily worked on stories about travel and eating, two other favorite topics.
Growing up, school choice for Sherri and her sister meant moving frequently with their mother and grandmother. Sherri attended nine public schools in three states before graduating from Brandon High in Florida. College followed, paid for with a small grant and loan, and jobs as an oyster shucker, bank teller, bartender and waiter before — finally! — landing a writing job at a community newspaper. Sherri had a bachelor’s degree in mass communications/news editing from the University of South Florida in Tampa.
The mother of two children who attend a charter elementary school, Sherri enjoyed family road trips with husband Steve traveling to the annual cousin reunion in her home state of Indiana, camping in the Blue Ridge Mountains, and searching for vintage junk and the best she-crab chowder along the East Coast.
As a public relations manager at Step Up For Students, she worked with media across the country, promoting scholarship programs and Step Up’s public service announcements. She also wrote stories about the families Step Up serves to help make more parents aware of their educational options.
She is deeply missed.