Donor Corner: Circle K
Couche-Tard is the leader in the Canadian convenience store industry. In the United States, it is the largest independent convenience store operator in terms of number of company-operated stores with over 8,000 convenience stores throughout North America and covering 41 states in the U.S. In addition, about 4,700 stores are operated by independent operators under the Circle K banner in 14 other countries.
“Circle K Florida always looks for those organizations that are able to make a difference in the communities where we operate,” said David Morgan, vice president of Circle K’s Florida division. “We want our contributions to have a positive impact directly in our local neighborhoods. Supporting causes that impact our youth through education is a very worthy ways for Circle K to give back.”
Circle K’s donation will fund about 350 K-12 income-based scholarships, so financially disadvantaged children can attend the school that best meets their learning needs. Corporations that donate to the scholarship program receive a dollar-for-dollar tax credit for their contributions. About 78,000 students are using the scholarship to attend the school of their choice this year.
“Circle K is thrilled to help hundreds of Florida students through our participation in this program, and we are proud of that,” Morgan said. “Through our support, more Florida children will find success in their educational experience.”
“We are so grateful to bring on Circle K as a partner,” said Step Up President Doug Tuthill. “Each year our fundraising cap grows and, thankfully, with the help of our longtime donors and new partners like Circle K, we can continue serving more students across Florida.”
Known for its red K emblazoned in a white circle logo, good service, great product variety and the popular Polar Pop cups, Circle K is no stranger to philanthropy.
“Circle K Florida will continue its relationship with the American Red Cross, another of our cause marketing partners,” Morgan said. “The American Red Cross is an organization that proudly supports families and local communities within our markets.”
It’s that same value that makes Step Up such a good fit for Circle K.
“Opening up learning opportunities through the scholarship program and allowing disadvantaged families the freedom to choose the best learning options for their children is certainly a great way to ensure the future success of our youth,” Morgan said. “Circle K Florida would hope that these opportunities provide the scholars the foundation to becoming our future business and civic leaders.” In 1999, a franchise program was introduced to support operators looking to build a business with a leading convenience store brand. Now there are more than 7,000 Circle K sites operating in the US and thirteen other countries.