Alissa Randall is a Jersey girl who loves living in Florida and enjoys exploring, antiquing and finding that rare gem. Alissa leads two departments at Step Up For Students, Marketing and Advancement. Marketing is responsible for promotion, community outreach, content development, branding and donor events. Additionally, the department creates marketing programs and recruits scholarship applicants. Advancement is responsible for raising unrestricted funds to help families get the most from their scholarships.
Prior to joining Step Up, Alissa spent 10 years in key account strategy and development, most recently as a director at Cox Target Media, a division of Cox Enterprises, Inc. She also served as a senior account manager at ORB Interactive, an interactive advertising agency offering proprietary media tools exclusively to major corporations for online marketing. She has a bachelor’s degree in communications from Roger Williams University, a master’s in media from The New School for Social Research and a master’s in computer animation from William Paterson University. Fun fact: Many years ago, Alissa worked at Digital Domain as a coordinator on the movie, “The Fifth Element.’’